The economics of service, the seamlessness of the customer journey, and the cost of impressions.


Topics for discussion:

• If you remove all service-related elements from your office, will sales drop?
• How much is spent on office construction today?
• What no longer works in sales offices?
• Does an expensive, well‑equipped office sell better than a cheap one?
• How much does service cost for a client who may never buy an apartment from you?
• Script or improvisation?
• How many handovers of a client can be considered normal?
• Expectation and reality: should the sales office continue the website’s idea?
• Are the client’s children in the sales office a hindrance or a target audience?

Moderator:

• Anastasia Shevchuk, Director of Integrated Marketing Communications at Uniq Development

Speakers:

• Ksenia Sadkova, Sales Director at LEGENDA
• Antonina Lyovochkina, Sales Director at Donstroy
• Andrey Petukhov, Managing Partner of Sreda13
• Victoria Yanovskaya, Head of Service and Hospitality, Mangazeya Company