Conference room Orion
15:30—17:30 |
SESSION
“Residential real estate: customer experience as a driver of the evolution of the development product” |
The residential real estate market is constantly transforming under the influence of consumer preferences. A development project is no longer just about square meters; it is a comprehensive product with a unified concept and well‑thought‑out infrastructure. Today’s buyer is increasingly paying attention to the surrounding area and the transport accessibility of the property, as well as the energy efficiency and environmental friendliness of the building, and is assessing future maintenance costs. In which directions will the industry develop, and how are these trends being implemented in new construction projects?

Topics for discussion:
  • The MCD market in the new economic reality: input dynamics, demand structure, adaptation mechanisms for developers
  • Changing the structure of consumer preferences: which characteristics of the project become the criteria of choice for the buyer
  • A new standard of development: creating a human‑centered environment as a response to the transformation of consumer values.
  • Modern architectural solutions: following trends or choosing universal forms?
  • Transformation of the commercial infrastructure of modern residential complexes: current scenarios and functionality
  • Economics of sustainability: how green certificates and "innovations increase the capitalization" of residential complexes and"customer loyalty
  • Functionality and diversity of infrastructure as factors in designing life scenarios
  • Smart landscaping: AI technologies and new formats of landscape design in residential complexes
Speakers:
  • Tsiala Biniashvili, head of customer care at AN “Koridor”
  • Grigory Gorkovenko, founder of the GORKOVENKO design studio
  • Ekaterina Nalivaiko, Director of Marketing, Advertising and PR at the development company Plus Development
  • Maxim Samsonov, CEO of the development company “Tashir Estate”
ORION |