The application of corporate sustainability strategies directly affects a brand’s reputation, strengthening customer trust. Recent studies confirm that environmental friendliness has become one of the key factors when choosing housing or a commercial property. Commitment to the principles of sustainable development allows a company to stand out from its competitors and builds a “credit of trust,” thanks to which the audience demonstrates greater loyalty to the company.

We will discuss with experts how the sustainable development agenda is becoming a powerful driver of growth and what marketing tools help businesses reach a new, higher level.


Topics for discussion:

• The potential of the sustainable development agenda in real estate: why does the market need it?
• From ranking to practice: what is the real ESG profile of developers?
• Principles of sustainable development as a tool for competitive advantage.
• Communication strategies: how to effectively convey your values without greenwashing.
• Publicity with purpose: when a property owner’s reputation becomes an asset, and when it’s a waste of money.
• Future trends: what new standards and consumer expectations will change the real estate market tomorrow?
• From ESG activities to social architecture: how businesses build trust capital in their regions of presence
• Current digital marketing tools.

Moderator:
Elena Borisova, partner of the PR‑style consortium and Promotion Realty.