Conference room Hydra
10:00—14:30 |
CONFERENCE
Cleaning Focus Club
 |
CLEANING IN THE SUSTAINABLE OPERATION OF FACILITIES: heritage, suburban real estate, and new services
09:30–10:00 Registration of participants

10:00–12:00 SESSION 1
Cleaning of cultural heritage sites and suburban real estate
Working with cultural heritage sites, historical interiors, expensive country houses, and design spaces requires a special approach to selecting technologies, chemical agents, equipment, and contractors.

On such sites, the cost of making a mistake is significantly higher than the cost of re‑cleaning. An incorrectly chosen agent or technology can lead to surface damage, the need for restoration, financial claims, and loss of professional reputation.

The first session will bring together the perspectives of architects and restorers with the practical experience of cleaning companies, private craftsmen, and housekeeping managers.
Block 1. Specialized cleaning of cultural heritage sites
Topics for discussion:
  • Legal regulation of the maintenance of cultural heritage sites. Analysis of recent legislative changes.
  • Architectural features of cultural heritage sites.
  • What should a cleaning company take into account before starting to service a site?
  • Restorer and cleaning company: where is the boundary of responsibility?
  • The practice of daily maintenance of historical buildings.
  • Protective coatings and impregnation.
  • How to extend the service life of materials and reduce restoration costs.
Block 2. Specialized cleaning of suburban properties
Topics for discussion:
  • Suburban real estate as a promising segment of professional cleaning
  • Cleaning after construction and renovation in premium suburban real estate
  • A private master as a designer’s trusted representative and owner
  • Hotel‑style housekeeping standards in suburban real estate
  • Features of working with private homeowners and VIP clients

Moderator:
Anna Raldugina, founder of Leaders of Service, organizer of industry events, and author of the podcast “Let’s Talk Honestly”

12:00–12:30 Coffee break

12:30–14:30 SESSION 2
Special and additional cleaning services: what customers expect
A modern customer expects a cleaning company not only to provide regular cleaning services but also to be able to handle additional tasks: perform special work, maintain complex surfaces, ensure the safety of the chemicals used, respond quickly to requests, and confirm the quality of the results.

For a cleaning company, additional services become an opportunity to increase profitability, enhance the value of the contract, and build long‑term cooperation with the customer.

At the same time, each new area requires an assessment of the cost, training of staff, proper selection of equipment, and an understanding of the risks.
Topics for discussion:
  • Additional services as a tool for increasing the profitability of a cleaning company
  • Safe and environmentally friendly chemicals
  • Customer requirements and evidence of the declared properties
  • Sustainable practices in hotel and suburban cleaning
  • Cleaning after construction and renovation
  • From a one‑time service to a long‑term partnership with a developer. How to build long‑term relationships with a developer or a management company
  • Smart object and digital management of cleaning
  • Requests, quality control and artificial intelligence. Which digital solutions really help to manage an object.
  • What services will the client be purchasing tomorrow?

Moderator:
Mikhail Kharlamov, CEO of the consulting company “KSP”, head of the CSR of the AKFO, industry expert for the Moscow Department of Education, instructor of continuing education programs in cleaning at KIGM No. 23
HYDRA |